TELFAR A/W 2014 ‘EXTREMELY NORMAL’

FEBRUARY 10TH, 3PM AT THE NEW MUSEUM

TELFAR A/W 2014 ‘EXTREMELY NORMAL’

FEBRUARY 10TH, 3PM AT THE NEW MUSEUM

TELFAR A/W 2014 ‘EXTREMELY NORMAL’

FEBRUARY 10TH, 3PM AT THE NEW MUSEUM

TELFAR A/W 2014 “EXTREMELY NORMAL”

FEBRUARY 10TH, 3PM AT THE NEW MUSEUM

8 YEARS OF THE FUTURE OF FASHION NOW ACCESSIBLE ONLINE. TELFAR UNLEASHES A BRAND NEW http://TELFAR.NET

8 YEARS OF THE FUTURE OF FASHION NOW ACCESSIBLE ONLINE. TELFAR UNLEASHES A BRAND NEW

New York-based designer Telfar Clemens teams with meta-brand Shanzhai Biennial for his milestone collection of swim-inspired sportswear, presenting it as an exercise in “mainstream” surrealism: highly polished, eminently accessible, yet stranger than any underground production.In a mise-en-abyme of branding staged at New York Fashion Week, models emerged from a video curtain displaying their own faces, mirrored those expressions on the runway, and for the finale, reappeared on the t-shirts of companions coming from backstage. The ambient video is cooked down and set to the sounds of Future Brown, a group consisting of Fatima Al Qadiri, J-Cush Teklife and Nguzunguzu, who debut their instrumental “Marbles” from their upcoming album. At once highly conceptual and obsessively practical, minimalist and irreverent, countercultural and mainstream, the TELFAR line maneuvers with cunning the fashion landscape by defining a brand which is neither conceptual nor accessible. Simply put, it is extremely normal.

–Courtesy MOCAtv

TELFAR S/S14: “MAINSTREAM:FLUID” 
Video by Babak Radboy
Courtesy of MOCAtv
Soundtrack: Future Brown - Marbles (Instrumental)

Editing & Effects: Rodrigo Trombini Pires
Director of Photography: Brendan Stumpf
Styling: Avena Gallagher
Producer: Dyami Allen
Set Design: David Davis
Communications: Johnny Sagan
Stills Photographer: Asger Carlsen
Color: Gabriel Honzik
Hair: Luke Baker
Makeup: Deanna Melusso
Barber: Fran Freeman
Nails: Agent VII
Assitants: Terry Jang, Paul Daunais, Patric Dicaprio
Design Assistant: Ghazaal Vojdani
Samples by Mr. Tai Samples Studio

Special Thanks To: Emma Reeves, Fabian Gordon, Gerlan Marcel, Michael Magnan, Scott Meriam, Michelle Perez, Christopher Lew, Fast Ashley’s Studios, MADExMOTO, Legs NYC, RED Model Management, Boss Models, Identities Inc, RE:Quest Models, Converse, American Apparel, Yuko Torihara, and Erc Reeves.

MOTOROLA x MOCAtv x THE STANDARD x MADE x SHANZAI BIENNIAL


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